Conference Programme
Tuesday 10 May
| 1900 – 2100 | Welcome Reception & pre-registration |
| Location: Fairmont Zimbali Lodge & Resort, pool deck |
Wednesday 11 May
0800 - 0900Registration and coffee sponsored by 
0900 - 0905Welcome message from Chris Hayman, Chairman, Seatrade
| 0905 – 0920 | Keynote speech – Mr Gichiri Ndua, MD Kenya Ports Authority, Chairman, CIOA and President, IAPH |
| 0920 - 1030 | First session |
| Opportunities and challenges for the region – part one | |
| Drivers of deployment | |
| What are the factors influencing deployment decisions by the cruise lines? | |
| The economic benefits of cruise tourism for Africa and the CIOA countries |
| 1030 - 1130 | Opportunities and challenges for the region – part two |
| Cruising in African waters | |
| The cruise geography of Africa and the prospects for future development |
1130 - 1200 Coffee sponsored by
| 1200 - 1245 | Second session |
| Shore Excursions | |
| Designing shore excursions to meet the cruise lines’ needs and to capitalise on the region’s assets | |
| The potential for itinerary development | |
Which port of call combinations will be most attractive to the lines |
1245 - 1400 Lunch
| 1400 - 1515 | Third session |
| Port Infrastructure development | |
| The requirements of a cruise terminal | |
| Port facilities and operational issues | |
| Supplying the cruise industry |
1515 - 1545 Coffee sponsored by
| 1545 - 1715 | Fourth session |
| Marketing | |
| How should such a diverse region market itself to the cruise industry | |
| Sourcing passengers from the region | |
| Cruise ships as floating hotels |
| 1930 onwards | Gala Dinner sponsored by  |
Location: Fairmont Zimbali Lodge & Resort |
Thursday 12 May – Workshop Programme
0900 – 1230One-to-one meetings
The workshop programme provides destinations and their stakeholders with pre-arranged one-to-one meetings with each of the major cruise lines attending, providing destinations with a unique and exclusive promotional opportunity.
1300 – 1400Lunch