Ethekwini Municipality
Durban Tourism - The Tourism Authority of the Ethekwini Municipality
Durban is a leading South African tourist destination marketed globally by Durban Tourism, a marketing unit that forms part of the Ethekwini Municipality. Durban is a modern vibrant cosmopolitan city and its lifestyle, architecture and culture reflect and thrive on its warm sub-tropical climate.
In re-aligning itself to be at the cutting edge of worldwide trends in destination marketing, the city is focussing on providing visitors with a set of experiences that go beyond the beach and into the realm of Durban’s cultural and scenic diversity.
The city boasts stylish hotels, trendy restaurants, world class shopping, top nightlife and a shoreline of golden beaches and has the busiest harbour in South Africa. In contrast Durban's western boundary is flanked by the Valley of a Thousand Hills, with its nature reserves and cultural villages and the rich history of the Inanda Heritage Route. The Southern boundary offers superb beaches, golf courses and world class diving and the Northern boundary boasts a stunning coastline, word class entertainment and recreational facilities and the Big 5 Game Reserves are just a few hours drive away.
Post 2010 World Cup, the city has been exposed to a wide spectrum of international tourists necessitating the exploiting every opportunity to increase tourism in-flows. The cruise line industry which targets the top end consumer is considered strategic to us growing our global footprint. The City & Province invested billions of rands in preparation for the World Cup into assets such as the King Shaka International Airport, upgraded beach promenade, widening of the Port amd Point Waterfront Development.
Recognising that tourism is an industry that is never static, Durban Tourism is committed to building and defending the Durban brand, thus ensuring that it remains not only the national destination of choice, but also that of international tourists.
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